Other studies found that disappointments with and distrust of conventional therapies play a role. Many patients and clients find pleasure in the more or less explicit criticism of [[mainstream medicine]]" or "the pharmaceutical industry" which is not uncommon in alternative medicine circles. Often, an anti-scientific attitude is mixed with [[New Age]] mysticism. Vigorous marketing and extravagant claims create false hope. When people become sick, any promise of a cure is appealing.<ref>Beyerstein BL (March 2001). [http://dx.doi.org/10.1097%2F00001888-200103000-00009 "Alternative medicine and common errors of reasoning"]. Academic Medicine 76 (3): 230–7.</ref> | Other studies found that disappointments with and distrust of conventional therapies play a role. Many patients and clients find pleasure in the more or less explicit criticism of [[mainstream medicine]]" or "the pharmaceutical industry" which is not uncommon in alternative medicine circles. Often, an anti-scientific attitude is mixed with [[New Age]] mysticism. Vigorous marketing and extravagant claims create false hope. When people become sick, any promise of a cure is appealing.<ref>Beyerstein BL (March 2001). [http://dx.doi.org/10.1097%2F00001888-200103000-00009 "Alternative medicine and common errors of reasoning"]. Academic Medicine 76 (3): 230–7.</ref> |